Creating Segments
- Go to your list and select Segments.
- Define rules (e.g., subscribers who opened last campaign, or from a specific location).
- Save and use segments when sending campaigns for targeted messaging.
Example Segmentation Strategies #
- Engaged Subscribers: Sent to those who opened/clicked in the past 30 days.
- Location-Based: Target by city, state, or country.
- Signup Source: Segment by how/where subscribers joined your list.
